We often hear the term “SEO friendly website” but not many actually understand what it really mean and why it has become necessary for businesses to do it? How can a SEO friendly website help grow your customers and sales?
Having a website has never become more important. Websites not only allow you to have online presence, market your business online, but it is also important because it helps you establish credibility as a business. Your content, whether it is blog posts or product descriptions, needs a place to live so as to be able to display that information to prospective customers. This place needs to be easily found.
This is where the questions come:
- Will my prospective customers able to find me online?
- Are my contents, products searchable in search engines?
- Will the search engines even display my websites in the search results?
We now live in a digital world where people engage themselves heavily with the Internet and will literally “Google” for almost anything. Having an SEO friendly website has become a necessity.
The statistic below provides information on Internet user penetration worldwide from 2014 to 2021. In 2017, 46.8 percent of the global population accessed the Internet. This figure is projected to grow to 53.7 percent in 2021.
From this chart, we can see that the Internet Market Share is increasing each year. The numbers of Internet search engines users are also increasing year by year and are almost unfathomable. The importance of creating a SEO friendly website is undeniable.
What is SEO?
Search Engine Optimization (or better known as SEO) is a technique that helps to place your website at the top of “natural” search results on search engines. (e.g. Google, Yahoo and Bing) for free and unlimited traffic. SEO is widely used as a strategy for Internet marketing as ranking from search results can influence awareness and generate leads for the organizations. SEO friendly website design helps you rank in search engines. That means you’re more visible when your potential customers are looking for something that you offer.
As exactly what the words suggest, it is a process of optimizing your website content and design to influence a search engine to show your website as a top result for searches of a certain keyword. The main objective is not only to be ranked as the top but also to get organic, or unpaid, traffic from the search engine results page.
Many organizations go through SEO process to ensure that their website ranks high in the search engines for relevant keywords and phrases. For example, let’s say that you have a website page about a product such as a facial cleanser. In order to get your content to the right people, you want to try to optimize this website page so that it will show up as a top result for anyone who searches for the phrase “facial cleanser.”
Websites that appears on the first page of Google’s search results receive almost 95% of clicks, and studies from AWR show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.
How will SEO friendly websites benefit your business?
There are many benefits of SEO for your business. The most obvious reason for SEO is to get traffic. Achieving a high volume of website traffic is important for business success for every business in today’s Internet age. When an SEO friendly website design helps you get ranked in search engines, that means your brand is more visible when your potential customers are looking for something that you offer. This helps you reach out and engage to more potential customers.
SEO strategy not only helps your website to be ranked on top but also helps to achieve a User-Friendly Website. SEO-friendly websites also mean creating a faster, smoother, responsive and easy to read website. Today’s SEO is not only about optimizing search engines but also about improving user experience.
Search engines and SEO are very powerful. If almost everyone is doing SEO marketing, why haven’t you invest in such a strategy too?
“Brands must be visible in the places people need them for a worthy connection to be made. SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answers.” – SEJ
One of the most critical errors website designers make is ignoring SEO in the initial website design process. Pegasus Insys recognizes the importance of creating SEO-friendly websites and will optimize your website right from the start. Boost your efforts of reaching your target audience now. Be ranked on top of search engines like Google, Yahoo, Bing, etc. You will never have the problem of not being found!
Partner with us today to build a comprehensive strategy for SEO initiatives. We have vast amount of experience and are always up-to-date on the current SEO trends.
WHAT ARE YOU WAITING FOR…
